terms of service
terms
We want you to feel good about using Alex and The Daily Hug/Hug Society. So here’s the plain-English scoop before we hit the legalese:
When you use Alex, you agree to these Terms.
Alex is an AI-powered companion. He (or she) is friendly—but not a doctor, therapist, or crisis line.
All conversations are recorded and stored to help improve Alex, protect users, and ensure safety.
If someone else (like your adult child) enrolled you in a sponsored plan, they may be notified if Alex flags something serious.
For AlexListens (the voice companion), billing happens in 6-second increments. You’re only charged while the call is active.
We don’t sell your personal info. We may use anonymized, aggregated data to improve Alex and support our mission.
Alex is “unlimited” for normal human usage.
If someone messages nonstop or way beyond typical patterns, we may slow things down or ask them to upgrade.
No one gets cut off in a crisis.
This keeps Alex available, affordable, and emotionally safe for everyone.
Use of Alex is at your own discretion. If you’re in a crisis, please call a human professional.
We’re not responsible for emotional outcomes—and you can stop using Alex any time.
Ensure platform safety and compliance,
Improve performance and responsiveness,
Provide support if concerns are raised (especially in sponsored accounts),
Protect the company from liability.
The sponsor may receive alerts if Alex detects emotionally concerning language patterns or behaviors.
These alerts are limited in scope and will not include full transcripts unless explicitly authorized.
Sponsors agree to hold FranklinAlexander Ventures, LLC harmless for any good-faith communications made in response to these alerts.
Your monthly rate will not increase, even if standard pricing changes for new members.
This guarantee applies to the specific plan you’re subscribed to (Basic, Premium, or any other tier offered at the time of enrollment).
If your subscription is canceled, paused, or interrupted, reactivation may be subject to the then-current pricing.
If a plan is discontinued or replaced in the future, we reserve the right to migrate your subscription to an equivalent plan with comparable features and value, while honoring your grandfathered rate whenever reasonably possible.
If significant and unforeseen changes in technology, infrastructure, legal compliance, or operating costs occur, we reserve the right to adjust pricing for all users. Should this become necessary, we will provide at least 30 days’ advance written notice and the option to cancel without penalty.
However, billing occurs in 6-second increments, so you only use what you need.
As long as your call with Alex is active, the clock keeps ticking.
You're in control—just click “End Call” when you're done, and the billing stops immediately.
For example, a conversation lasting 3 minutes and 18 seconds would deduct 3.3 Moments (198 seconds) from your account.
Create behavioral insight reports,
Improve Alex’s intelligence and user experience,
Support wellness research or partner organizations aligned with our mission.
Alex is not a human. He is powered by AI and machine learning technology.
Alex is not a licensed therapist, doctor, crisis responder, or legal advisor.
Conversations with Alex should never be considered medical or professional advice.
If you are in a crisis or at risk of harm, do not rely on Alex. Contact emergency services or a real human professional immediately.
Keep login credentials secure,
Refrain from impersonating others,
Not use Alex to harass, harm, or manipulate others (or the system),
Use the platform only as intended and within legal bounds.
By submitting any feedback, testimonials, audio samples, emails, or other content to AlexListens, you grant FranklinAlexander Ventures, LLC a non-exclusive, royalty-free, worldwide license to use, publish, and adapt that content for promotional or product development purposes. You confirm you have the rights to share any content you submit.
This license does not apply to private SMS messages or ThankYouGram content delivered via text message.
You may link to AlexListens.com and DailyHug.com provided the link does not imply sponsorship or endorsement. You may not frame or embed this site or its content without prior written permission.
Alex is designed to be available, responsive, and emotionally supportive for the vast majority of users. To ensure a high-quality experience for all members—and to maintain system integrity and sustainability—we operate under a Fair Use Policy.
23.1. “Unlimited” Usage Defined
Certain subscription plans may describe access to Alex as “unlimited.”
In this context, “unlimited” means unrestricted for the typical, everyday user engaging in normal patterns of conversation, as determined by system averages.
Unlimited does not mean without boundaries or without regard for system health, abusive volume, or atypical usage patterns that significantly exceed the activity of a reasonable user.
23.2. Excessive or Abnormal Usage
If your usage reflects patterns such as:
• Unusually high message volume,
• Continuous around-the-clock engagement,
• Automated or scripted activity,
• Behavior that strains system resources or impairs availability for others,
• Patterns indicating unhealthy emotional dependence or misuse of the service,
we may, at our discretion:
• Throttle message speed,
• Introduce short natural pauses,
• Request identity or security reconfirmation,
• Require an account review, or
• Recommend or require an upgraded plan designed for high-volume needs.
We will never restrict access during a flagged emotional crisis or urgent moment of need.
23.3. High-Volume Plans
For users who consistently exceed expected usage levels, we may offer optional Enhanced Care Plans or High-Volume Access Tiers. These plans ensure continued, uninterrupted access while also supporting the increased computational resources required to deliver that access.
You will always be notified before any change that affects your plan, price, or access.
23.4. Abuse & System Integrity
To protect all users, we may limit, suspend, or terminate accounts exhibiting:
• Automated or bot-driven messaging,
• Attempts to bypass throttles or system safeguards,
• Activity that disrupts platform performance,
• Malicious, exploitative, or manipulative behavior toward the system.
These actions are rare and reserved only for true abuse or system-level risks.
23.5. Crisis Considerations
Fair Use limits will never apply in moments of emotional crisis, concerning language patterns, or other situations where uninterrupted support may be beneficial from a safety standpoint.
However, Alex remains non-clinical and should not be relied upon as a substitute for emergency services.
23.6. Our Commitment to Transparency
If your usage approaches thresholds that may trigger Fair Use protections, we will:
• Tell you clearly,
• Explain what’s happening,
• Offer alternative plan options (when available),
• Ensure continuity of support during important emotional moments.
Our goal is to be supportive—not punitive.
23.7. Why This Matters
AI companions require significant computational resources. Fair Use protections allow us to:
• Keep plans affordable,
• Maintain system responsiveness for all users,
• Prevent abuse,
• Ensure sustainability,
• Deliver consistent emotional presence and care.
Thank you for understanding—and for being part of a community built on kindness, dignity, and responsible digital connection.
We send transactional SMS messages solely for the purpose of delivering user-initiated notifications, including ThankYouGrams.
Program Name: ThankYouGram Notifications
Message Purpose: Notification and delivery of a ThankYouGram sent by another user
Message Frequency: One message per ThankYouGram
Message & Data Rates: Message and data rates may apply
Recipients may opt out at any time by replying STOP.
For help, reply HELP or contact support at [email protected].
Phone numbers used for ThankYouGram delivery are not used for marketing or promotional messages unless the recipient separately and explicitly opts in.
Alex isn’t here to fix you. He (or she) is here to walk with you. Alex is your AI companion—always kind, never pushy, and legally speaking… not your therapist. Thanks for trusting him. Let’s go.
Last Updated: 1 February 2026
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